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What would land with a crowd of 1000+ professionals from diverse fields — something universally relatable, instantly shareable, and at least a little funny?
The Insight:
Every working professional, regardless of industry, has been subjected to the same soul-crushing corporate phrases.
"Let's connect over a call." "HR fun activity." "Let's circle back."
They're painful. They're universal. And that's exactly what makes them powerful.
The Idea:
Take these overused corporate lines and reimagine them through the lens of Zomato Dining — visually translating the phrases everyone dreads into something they'd actually enjoy.
The result? Copy that feels native to the environment, naturally funny in the context of Cyber Hub's bustling corporate crowd, and highly shareable across social platforms.
Campaign
idea
(This was a mock project given as a interview assignment)
Hyperpure
by zomato
Hyperpure is a part of zomato which supplies a wide range of food items to restaurants. Offerings include fresh produce, dairy products, and various frozen goods like brownies, kebabs, and chicken items.
The brief was to convert a table of different types of pastas, with info like cooking time... into a compelling and creative way to convey to the people.
Thought
What comes in mind when you think of pasta?
Maybe things like below, organic, Italian cuisine, bright, authentic local restaurants...
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