Mustang x BOULT
Creatives for its new earbuds
The brief was about a new wireless earbuds BOULT has launched in partnership with Mustang the heritage car brand, bring its performance in the audio world. I had to envision how these can be visually represented, highlighting the partnership, performance, and design.
(This was a mock project given as a interview assignment)
Moodboard
The idea
- Motion blur effect across product imagery, text, and overall branding to showcase speed and performance of a mustang
- Racing ; relating using real imagery
- Clean aesthetics
- Vibrant, neon
- Relating the features, speed and other metrics of a mustang car with that of boult’s earbuds.
Design direction
The basic idea behind the visual direction is to showcase Boult device’s performance, style, power through the known values and the name Mustang.
As the products are a inspiration of the classic powerful vehicles, I wanted to showcase the same inspiration for the visuals to promote and showcase the features of its audio devices.
When we think of Mustang, few things comes into mind
- Drift, smoke
- Aesthetic night car photoshoots
- The car’s build
- Speed, etc
And therefore have tried to showcase the feeling and experience and also relating both in real scenarios acting as the other.
X
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