New year, New 10 - minute stories
Designing for blinkit’s new-year campaign.
(This was a mock project given as a interview assignment)
Campaign
idea
The focus of this campaign would be to show how Blinkit, in just 10 minutes, can help people create new experiences and memories and how it helped create those moments in 2024.
The theme taps into everyday spontaneity, focusing on how quick deliveries can turn ordinary moments into extraordinary stories that people remember.
Consumer Insight
Indian audiences are increasingly drawn toward experiences over material possessions. They crave instant, memorable moments, especially during celebrations. Blinkit can be the catalyst that turns a normal day into something memorable in just 10 minutes.
Core Message:
“Every Delivery, a New Story in 10 Minutes.”
Thought
People wait all year for Spotify Wrapped or YouTube Rewind — just to relive moments and share them with the world.
So why not do the same with the stories Blinkit made possible?
Every delivery can spark a core memory, a funny incident, a little moment that sticks. We’re here to capture those — and show how something as small as a 10-minute delivery can leave a lasting impression.
#10
MinStories
Why this
would work
- Emotional - Blinkit isn’t just delivering items; it’s delivering moments that matter.
- Relatable - Indians know that the best moments, especially around celebrations, are rarely planned.
- Shareable - Everyday stories have the highest viral potential. Blinkit just gives them a reason to be told.
- Memorable - Turning a routine delivery into a potential adventure makes the brand stick.
With New Year, New 10-Minute Stories, Blinkit becomes more than a delivery app -
it becomes the enabler of moments worth remembering.
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